A Computer Science and Engineering graduate he com with immense experience. Having lived and worked in the US and Europe, he has worked with brands like Sogeti on some revolutionizing technologies such as Single Sign On and ran his business for Distribution of Satellite Movie Rights of Hollywood Films. He also worked as an executive producer on multiple Bollywood feature films with his family banner.
He moved back to India in 2010 and started Hectic Content, an Advertising production company in partnership with Hectic Electric from Amsterdam, which is one of Europe’s premier production and post production companies. He also produced some ground breaking TV commercials on Women’s Empowerment, including India’s first Lesbian TV commercial for the brand Anouk by Myntra. His films won a number of awards at the Indian and International Advertising stage.